A new ad playing on Ohio radio stations is part of what’s being called the “Stop the Stigma” campaign. In the ad, game show contestants are asked about the biggest risk factor for substance addiction. One guesses “making bad choices,” but gets the buzzer. Another guesses “hanging out with the wrong people,” and is also wrong. The right answer, we’re told, is family history. According to Ohio officials, the ads are meant to encourage people to “practice empathy, not judgment” for those suffering from addiction.