Opens in 5th Place Despite R Rating
Expands to More Theaters
National Steven Ertelt Apr 1, 2019 | 9:17AM Washington, DC
Despite a media blackout, a ‘R’ rating designed to discourage viewers and little coverage outside conservative media circles, the new movie “Unplanned” opened in 5th place this past weekend and it will expand to even more theaters next weekend.
The film doubled its projection for expected box office earnings – bringing in $6.1 million in its opening weekend despite a projection of $2-3 million. That came despite the fact that Twitter has done its best to censor the movie’s account, suspending it on Saturday and resetting it on Sunday. And major television networks, including Lifetime, Hallmark Channel and HGTV all rejected commercials promoting the film, according to The Hollywood Reporter. Fox News reportedly was the only major network to agree to run the ads.
The film took in an estimated $6,110,000 or a cumulative per-screen average of $5,770 on only 1,059 locations across the country.
The average would have put the movie in third place, according to Box Office Mojo.
Due to the storage showing, Pure Flix, the film’s distributor, told LifeNews yesterday it will add an additional 600 screens to those already showing the film. That makes it so 1,700 screens will show the “Unplanned” movie, which earned a rare A-plus rating from CinemaScore.
“We are thrilled, gratified and humbled. We are so pleased that the American people have responded with such an enormous outpouring of support at the box office,” Pure Flix told LifeNews.
“We are very happy for the success of this film,” said Pure Flix CEO Michael Scott. “We hope that those on both sides of the debate will see Unplanned and begin to have their own dialogue. This film can be that spark to bring more hearts and minds to understanding the value of life. To bring the story of Abby Johnson to audiences and have them show up in such large numbers shows how the topic of abortion is so important to our nation.”
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Partially financed by MyPillow executive Mike Lindell, the film is the true story of Abby Johnson, a former rising star in the Planned Parenthood corporation. As one of the youngest clinic directors in the nation, Johnson was involved in upwards of 22,000 abortions and counseled countless women on their reproductive choices. Her passion surrounding a woman’s right to choose led her to become a spokesperson for Planned Parenthood, fighting to enact legislation for the cause she so deeply believed in, until the day she saw an ultrasound guided abortion that changed everything…
Continued at source: LifeNews.Com