Free Masks and Tests? It’s a Lie. There is No Such Thing as Free.

In the world of advertising and marketing, the word “free” has a way of drawing consumers like moths to bright flames. “If it’s free, it’s for me,” is a common, humorous adage – and for good reason given the assumption customers will receive something for nothing and with no risk or expectations attached.  Lately, though, … More Free Masks and Tests? It’s a Lie. There is No Such Thing as Free.